Denial
This is where people deny their bodies certain foods in order to diet. However, due to impulses the body ends up craving the food more.
The theory of denial holds that any intentional control of the mind introduces an operating process that directs the conscious attention focusing of our minds on positive thoughts. This process is accomplished by an ironic monitoring process that looks for the failure of our intention. Such monitoring can, when we are stressed or under mental load, actually promote the unwanted mental state.
Wardle and Beale (1988)
– To investigate whether diets lead to overeating.
– Assessed food intake at 4 and 6 weeks, Participants randomly assigned to diet group, exercise group or control group.
– Study was conducted on 27 obese women.
– Those who were ‘dieting’ ate more than those exercising.
– Experimental design, which means manipulation could take place.
– Random allocation to participants.
– Lab conditions- high control
– Small sample size
– Lacks ecological validity.
Restraint Theory
This is where people restrain what they eat so they can diet but end up overeating.
Wardle and Beale’s reasons for overeating:
– Counter regulation. Eating more after a high calorie intake.
– Disinhibitant. Eating more because they’re being less strict on themselves.
– The ‘What the Hell’ effect. Individuals decide its ok to break the diet more so if they’ve already broken it.
When restraining food the individual has to overcome impulses cognitively.
‘Cognitive Boundaries’ this is how much a person can eat before feeling full.
Process of restraint battles with ‘biological rhythms’.
Hermen and Mack 1975
– Gave participants a pre-load food either high or low calorie.
– Participants are left alone to do taste test in own time.
– Key factor- they know how much they eat.
– Dieters ate more in the taste test if they had a high calorie preload.
(note participants were told they were taking part in a taste preference test.)
Extra notes-
The Minnesota Starvation Experiment
Wardle and Beale
Ruderman and Wilson (similar to Hermen and Mack)
Operant Conditioning
Operant conditioning is the distribution of rewards and punishments. Behaviours which produce positive consequences such as compliments and attention are more likely to be repeated.
An example of this would be schemes such as ‘Weight Watchers’ and ‘Slimming World’ where individuals attend meetings and have to follow strict diets. At the meetings the individuals will get weighed and if they’ve lost weight, the rest of the group will distribute the positive comments, encouraging the individual to lose more weight.
This leads on to…
Social Support
This is where people tend to eat less if there are more people around them. If an individual is surrounded with people who are supportive about dieting, then they won’t want to eat as much.
Miller et al (1997)
Conducted a meta-analysis of diet, exercise and diet + exercise weight loss programmes found that the long-term success rate was greater for the diet plus exercise cohort.